Dallas gets All-Star game

DALLAS, Oct. 30, 2008 - Dallas has been selected as the site of NBA
All-Star 2010, Commissioner David Stern, Dallas Mavericks owner Mark Cuban
and Dallas Cowboys owner Jerry Jones jointly announced today during a press
conference outside the American Airlines Center.

Following the mantra that "everything is bigger in Texas," the 59th NBA
All-Star Game will be played on Sunday, Feb. 14, 2010, at the new Dallas
Cowboys Stadium in Arlington, which will have a seating capacity in excess
of 80,000. This collaboration between the NBA, and the ownership groups of
the Mavericks and Cowboys, will afford all Mavericks season ticket holders
a chance to partake in the pageantry of the NBA All-Star Game. The T-Mobile
Rookie Challenge and NBA All-Star Saturday Night festivities will take
place at American Airlines Center, home of the Mavericks. 2010 will mark
the first time the All-Star competitions are split between two venues since
Houston in 1989 when The Summit hosted All-Star Saturday Night and the
Astrodome hosted Sunday's All-Star Game.

"Dallas is a vibrant city with a passionate sports fan base that will
embrace the NBA All-Star experience," said Stern. "We appreciate the
collaborative efforts of Mark Cuban and Jerry Jones on what will surely be
one of the most memorable basketball events of all time."

The 2008-09 season is the 25th year that Turner Sports features NBA
All-Star coverage, with the 2010 NBA All-Star Game the eighth consecutive
year the All-Star Game will be televised in primetime on TNT. The All-Star
Game will be seen by a worldwide television audience in more than 200
countries and will be broadcast in more than 40 languages.

"This is an exciting announcement for the Dallas Mavericks, the cities of
Dallas and Fort Worth and most importantly Mavs fans," said Cuban. "The
partnership of the Mavs, NBA and the Dallas Cowboys will create an amazing
weekend of fun and excitement with the pinnacle being the NBA All-Star Game
in front of the largest crowd to ever see a basketball game."

"The NBA All-Star Game coming to the Cowboys new stadium is a testament to
the vision and passion that Mark Cuban brings to sports,' said Jones.
"We're proud to be partners with Mark, the Mavericks and the NBA, and we
know that North Texas will be a first class host for this world class
event."

Dallas is no stranger to NBA All-Star, as Reunion Arena played host to the
event in 1986, when Eastern Conference Coach K. C. Jones guided his squad
to a 139-132 victory.

NBA All-Star competitions get underway on Friday, Feb. 12, as the league's
top rookies and second-year players square off in the T-Mobile Rookie
Challenge. The following day's festivities feature an all-inclusive skills
showcase known as NBA All-Star Saturday Night, which is comprised of Haier
Shooting Stars, a competition featuring NBA and WNBA players and NBA
legends, PlayStationR Skills Challenge, a contest of top guards working
against the clock to complete a series of passes, free throws, lay-ups and
agility drills, and the ever-entertaining Sprite Slam Dunk Contest. Perhaps
the most exciting event of NBA All-Star Saturday Night is the Foot Locker
Three-Point Shootout, which debuted during the 1986 Dallas NBA All-Star
festivities and was won by Larry Bird. The 2010 event will showcase six of
the game's elite marksman vying for the coveted title.

During NBA All-Star 2010, the NBA will continue to celebrate its tradition
and commitment to social responsibility with a schedule of NBA Cares events
taking place throughout All-Star. NBA Cares will partner with schools,
government and local non-profit organizations in Dallas and surrounding
areas to highlight the league's grassroots and community initiatives that
reach millions of young people and their parents while providing critical
resources to community-based programs.

One of All-Star's most popular attractions is NBA All-Star Jam Session
presented by adidas, the world's largest interactive basketball theme park,
which will be held at the Dallas Convention Center. In its 17th season, Jam
Session will feature over 450,000 square-feet of basketball entertainment
for fans of all ages. At Jam Session, fans can test their skills on over 30
unique attractions, compare their hand and shoe sizes with those of their
favorite NBA players, compete against friends at on-court skills
challenges, watch youngsters slam dunk and hit three-pointers at the Kids
Zone, and meet some of their favorite players and legends, celebrities and
musical performers. Jam Session also offers an extensive trading card and
collectibles area, the NBA Store, where fans can purchase exclusive
merchandise, and Center Court, the home for All-Star entertainment, where
fans can watch practices, dance teams and mascots, and celebrities, NBA,
WNBA players in a variety of shooting contests.

The last football stadium to host the NBA All-Star Game was the Alamodome
in San Antonio, where the Michael Jordan-led Eastern squad notched a
129-118 victory in front of 36,037 fans in 1996.

The largest crowd ever to watch an NBA All-Star Game was in 1989 when the
Western Conference posted a 143-134 victory at the Astrodome in Houston in
front of 44,735 fans. Behind 28 points and nine rebounds from Game MVP Karl
Malone, the West scored a record 87 first half points. John Stockton,
taking over as the West's floor leader for the injured Magic Johnson,
finished with 11 points, five steals, and 17 assists. Kareem Abdul-Jabbar,
Johnson's replacement on the West roster, played in a record 18th and final
All-Star Game.